By Sarah Vizard

An outdoor campaign to kick off the “Made In Movember” drive features writer Jack Dyson, who survived testicular cancer. He will also take part in “Ask Jack Anything” Q&A sessions on Twitter and Facebook to encourage people to talk about health issues.

Speaking to Marketing Week, Movember co-founder and creative director Travis Garone said the idea of using someone who has suffered from cancer in its marketing is a new one for the charity. It is hoped the move will help bring the focus of Movember back to the cause Read full story ›

Source: Marketing Week