Moving past the VR hype cycle
By Doug Zanger
There is a current frenzy behind virtual reality (VR) these days, an excitement about the thought of being at one with their digital realms, creating, gaming, working and living in a virtual world where they are in control and surrounded by very real-seeming pixels. And it is substantially buzzy — especially in Cannes where the glitz of VR could (hopefully) get past the “ooh, shiny new object” and into real discussions on the use and promotion of VR.
But with all the talk, where are we with the technology? Has it advanced to mass user phase or is it still Read full story ›
Source: The Drum




