Mr Kipling erects 13,000 cake poster at bizarre outdoor ad event
Mr Kipling has unleashed the next stage of its new-look ad campaign, with a mix of print and experiential advertising, with the firm literally building a hulking poster from cake.
The scheme, the brainchild of JWT London, left the creators with a literal mountain to climb as they were tasked with constructing the poster with 13,360 Mr Kipling cakes.
After the build, the public was invited to eat the poster outside Westfield, Shephards Bush, where it was erected, at noon on Thursday.
Lisa-Jo Harvey, senior brand manager of Premier Foods, said: “We can’t think of a better way to show people that life Read full story ›
Source: The Drum
