By Jennifer Faull

After several quarterly briefings promising a turnaround on its poor clothing and homeware sales, new M&S chief executive Steve Rowe has finally revealed a much needed plan of action.

No longer will M&S be a slave to fashion trends or feed people’s addiction to discounting; instead it will be a “data driven” organisation that cherishes the neglected ‘Mrs M&S’ as it tries to reignite the brand love that’s lapsed over the years.

But is it a case of too little too late? Analysts repeatedly warned during former chief executive Marc Bolland’s reign that the business had lost sight of the core Read full story ›

Source: The Drum