By Jennifer Faull

Marks and Spencer has launched a loyalty scheme, Sparks, which it hopes will rewrite its relationship with customers and fuel a turnaround of ailing sales in its fashion business, a move it hopes gives it the ability to talk to customers at a one to one level.

Officially available next Thursday (22 October), it is being positioned as a ‘members club’ and works on the basis of points and rewards. Customers collect points each time they shop and for every £1 spend as well as points if they go on to leave a product review or donate old clothes to charity Read full story ›

Source: The Drum