M&S focuses on ‘bite-size moments’ for mobile first Christmas campaign
‘The art of Christmas’ campaign, created by RKCR/Y&R, is a continuation of the retailer’s recently-launched ‘The art of’ concept. It kicks off with a longer compilation ad showcasing a series of Christmas moments, including ‘The art of making an entrance’, ‘The art of the night before’ and ‘The art of the feast’, each of which highlights a different point in the festive season.
The ad, which is celebrity-free for the second year, shows an 8-year-old girl’s journey as she travels through the different stages of Christmas set to a new edit of Mark Ronson’s Uptown Funk.
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Source: Marketing Week
