M&S has gone for ‘more box-set than blockbuster epic’ in vital Christmas push
M&S has moved away from the John Lewis-style Christmas ad epic it has favoured in the past and has instead opted for a campaign based on a series of seven shorter ads that synchronise with the different milestones on the festive calendar.
It builds on ‘The Art of…’ campaign launched earlier this year to better align clothing with its successful food marketing strategy in a bid to revive struggling sales, which have caused the retailer to report worse than expected results over the past year. With its half year financial results – posted this week – showing Read full story ›
Source: The Drum
