MTV and Durex team to overcome barriers to safer sex at the MTV Awards with ‘Best Song with a Message’ category
The MTV Awards on 9 November will have a new category – ‘Best Song with a Message’ – as the the MTV Staying Alive Foundation teams with Durex Foundation to inspire and empower a generation to overcome barriers to safer sex and respectful relationships.
The programme between the two brands, known as Someone Like Me, will sponsor the new award category, which will recognise tracks featuring empowering content and lyrics that encourage young people to become more socially conscious, feel more confident and talk more openly and honestly without fear of judgment, on issues ranging from current affairs to sexuality.
Volker Sydow, Read full story ›
Source: The Drum
