By Thomas Hobbs

From today (June 25) the youth brand will be able to air any video content produced via Instagram or Vine under the hashtag #MTVbump on its channels in under two hours through a CMS designed by B-Reel Creative.

Subsequently, the social media content – which could include Gogglebox style reaction videos to shows such as Geordie Shore or artistic Vine clips – will appear during MTV advertising breaks and also on a new TV segment called ‘MTV Breaks’ which will host a selection of the best clips.

MTV International’s VP of marketing Tanya Leedekerken said Bump could also tie into events.

She Read full story ›

Source: Marketing Week