My favourite Super Bowl ad: Apple, 1984 – Chosen by Steve Simpson, Ogilvy & Mather North America
By Staff Writer
Steve Simpson: “Nineteen Eighty-Four is an awful book. To read it is to be oppressed. This ‘book of ideas’ has only one idea, which it frog-marches the reader through for 300 pages. Yet the trick-prophetic title—sheer marketing—worked; and so the book has been inflicted on generations of schoolchildren, whose love of reading is cut dead by the experience. By January of 2014, the tedious book had become an aggressive cliché. (‘Orwell was right!’ exclaimed paid bores.) So one appreciates the risk Apple was taking when it turned a dreary book into the starting point of the best commercial ever made.”
Source: The Drum
