By Doug Zanger

Occupying the unique space between brands, technologists and creative can be an interesting place — and uncomfortable for some. For Pam Scheideler, chief digital officer of Deutsch Los Angeles, it fits like the glove.

Though a technologist at heart, Scheideler understands the machinations of each segment and has an innate ability to bring right- and left-brain people together for the common good, especially when it benefits a brand and CMO.

In fact, one of Scheideler’s key strengths is her ability to teach marketers — one CMO remarked that whenever she talks, there is always something new that she learns. High Read full story ›

Source: The Drum