By Tony Connelly

John Lewis’ Christmas ad has dominated conversation in the advertising industry today with dozens of companies making the most of the tidal wave of interest attached to it by creating their own version of the tear jerker including discounte offer company My Voucher Codes.

The voucher company recreated their own version of the £7m ad, titled “Christmas Doesn’t Cost The Moon”. With the help of students from Brixton’s School of Communication Arts the ad promotes the company’s message of “some things need a big budget. Your Christmas isn’t one of them”.

Playing on the discount ethos of the company the Read full story ›

Source: The Drum