By John Glenday

Oatcake brand Nairn’s have launched a new digital campaign, the centrepiece of which is a film designed to communicate the flatbread makers ‘naturally energising’ philosophy across social media.

Developed by digital agency Blonde in partnership with CCD Public Relations the phased campaign will begin by promoting oatcakes as a nutritious and healthy snack in a number of everyday situations and will be supported by targeted banner ads on popular websites such as eBay, Amazon, Gumtree, Facebook and Twitter.

A custom website and blog will also be built with contributions from Nairn’s brand ambassadors who include TV nutritionist Amanda Hamilton and food blogger Read full story ›

Source: The Drum