By John McCarthy

What’s in a name? Nowadays it appears that companies are striving to strengthen their visual identities and shorten their names as logos and branding increasingly need to work on multiple platforms including on mobile – this seems to be the logic behind Dunkin’ Donuts rebrand to Dunkin’ earlier this week.

The company looks to stream back its name to reflect a more diverse line of products and lean more on the visual power of its logo, it said in a statement: “While we remain the number one retailer of donuts in the country, as part of our efforts to reinforce Read full story ›

Source: The Drum