By Ishbel Macleod

Starbucks and Costa Coffee are the most engaging food and drink brands of social media, the Food and Beverage Social Media Benchmark research from eDigitalResearch has found.

The study showed that Nando’s tops the Twitter league table with almost double the amount of followers than second placed Domino’s Pizza, as well as running competitions such as ‘Become a Halls Hero’ to attract engagement.

Derek Eccleston, commercial director at eDigitalResearch, said: “There has been a real emphasis over the past couple of years on listening to and engaging with your customers. Social media platforms are a fantastic starting point for brands to connect Read full story ›

Source: The Drum