National Helpline pulls email marketing and calls for industry to crack down on nuisance calls
National Accident Helpline has pulled all its email marketing to prospective customers as it looks to crack down on nuisance calls in the sector and distance itself from the practice.
The brand will reinvest all its cold-email marketing spend into digital brand marketing, having conducted consumer research which highlighted people find that form of communications distressing.
More than half (56 per cent) of repsondents in its 2,000-strong survey of UK adults, said they find cold calls upsetting, while 40 per cent receive more than nine cold calls on their landline each month.
It also revealed 70 per cent of people think Read full story ›
Source: The Drum
