National Lottery offers personal messages on Twitter as part of 'I Am Team GB' campaign
Camelot, operator of The National Lottery, is offering up a personal message from Olympic Team GB athletes in partnership with EchoMany.
The new campaign will deliver personalised tweets from National Lottery funded Olympians such as Greg Rutherford and Nicola Adams to their supporters who use the hashtag #IAmTeamGB.
Those who receive a response will be sent a short video clip or an image from the athlete thanking the tweeter for their support during the Olympics and the Paralympics.
Tim Redgate, founder of EchoMany, said he believes Twitter will be the most prominent social media throughout the Games. He added: “Twitter will no doubt Read full story ›
Source: The Drum
