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National Park Foundation paints people as parks in latest push to get millennials outside

on Oct 6, 2015 | 0 comments

By Minda Smiley

The National Park Foundation has unveiled the latest installment of its ‘Find Your Park’ initiative that launched earlier this year in effort stir up excitement around America’s parks ahead of the the National Park Service’s 100th birthday next year.

Created by Grey New York, the campaign’s latest spot is called ‘You Are The Parks’ and features a number of park visitors covered in body paint as they blend in with their surroundings, whether it’s the Zion National Park of the Federal Hall National Memorial.

The campaign also includes a print ad of a similar fashion that features half of a man’s face Read full story ›

Source: The Drum