National Trust hires new head of digital Tom Barker who will ‘look to land’ £40m digital overhaul
The National Trust has hired a new head of digital, Tom Barker, following a recent £40m investment into its digital offering, which will see the charity’s website, app and entire digital infrastructure overhauled.
Speaking to The Drum, Barker, who joined the charity from the BBC’s digital lab project, admitted that the biggest challenge he will face in the new role is making sure the investment comes to fruition in 2015.
“The challenge for me over the next six months or so is landing that because it is a huge job,” he said. “The sheer scale and ambition of the Trust is another Read full story ›
Source: The Drum
