National Trust launches mobile app as part of member retention strategy
The National Trust has released a mobile app for visitors as part of the charity’s ongoing member retention strategy.
The first activity to launch since National Trust appointed DigitasLBi as its digital agency partner last year, the app aims to show members that there is always more to discover across its sites.
The app will help visitors plan their trips with location and preference filtering, and a range of content will demonstrate the breadth of places to choose from.
Visitors are also able to search for both outdoor places and properties, including events taking place by location and date. The app Read full story ›
Source: The Drum
