Nationwide calls on poets to relay the 'Voice of the People' in new campaign
Nationwide Building Society is taking a poetic approach with its latest campaign which aims to portray it as a supportive voice for what matters in society
The new campaign celebrates the voices and stories of ordinary people with messages written and performed by poets including Hollie McNish.
The first film features Hollie McNish and will air during The X Factor on ITV on Saturday 17 September. It focuses on the experience of being a mum, and aims to show how Nationwide understands the decisions that parents take when it comes to their children while also highlighting Nationwide’s credentials as a Read full story ›
Source: The Drum
