By Russell Parsons

Nationwide is looking to bolster its already impressive brand perception with the appointment of Barclays’ Sara Bennison as chief marketing officer – a new role that will see her sit on the mutual’s executive committee.

Bennison, a 2015 inductee into Marketing Week’s Vision 100, will join in the New Year from Barclays, where she has been for seven years most recently as chief marketing officer for its personal and corporate bank.

She joins Nationwide following a sustained period of growth for the building society. Its ‘On your side’ and ‘You don’t need a bank you do need a bank account “ Read full story ›

Source: Marketing Week