Nationwide looks to appeal to A-level audience with Snapchat Geofilter and Lens campaign
Nationwide is the latest brand to jump on the Snapchat wagon, unveiling a multi-functional campaign on the messaging app to help A-level students celebrate their exam results, which will be revealed today (18 August).
Using Snapchat’s bespoke location-focused Geofilter overlays as well as a sponsored Lens, the UK-wide initiative will see the financial services firm team up with the social startup to launch its FlexStudent account.
The push is believed to be the first time a UK company has used Snapchat’s Geofilter and Lens formats in tandem. The main difference between the two is that Geofilters are activated based on a Read full story ›
Source: The Drum
