By Seb Joseph

Twitter wants to build out its advertising offering on the claim that it is the place for high quality video views, boasting that people are watching branded posts all the way through to the end.

The volume of video consumption on the social network has jumped significantly over the last six months, with native video views up 150x across Twitter, Periscope and Vine. “Now the entire ad industry has been engaged in a dialogue about high-quality video views, something that’s lacking on most ad platforms,” Adam Bain, chief operating officer, told analysts on the conference call for its quarterly earnings yesterday Read full story ›

Source: The Drum