Natwest looks to hijack Rugby World Cup advertising with extreme sports stunt
Natwest has released a new ad campaign as it looks to ‘iritate’ the official sponsor brands of The Rugby World Cup.
The film sees Welsh rugby player Shane Williams throwing a rugby ball out of a microlight plane before extreme Sports enthusiast Gary Connery completes the first legal jump from a microlight in a wing suit to catch the ball in free fall.
The advert, created by M&C Saatchi, aims to hang on the coattails of rugby’s current popularity and entice more people into the sport.
Natwest has partnered with the Extreme Sports Channel to help promote the advert.
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Source: The Drum
