By Vivian Schiller

After half a lifetime in journalism – much of it in the heart of digital transformation – I’m now working with brands. It’s a whole new world for me. The language, the business models and, of course, the goals are all quite different. But more surprising is what news publishers and brands have in common.

At the top of the list: how to navigate a mobile world to reach and engage audiences. Marketers and communications professionals can learn a lot from studying how consumers interact with news across platforms, as well as from both the successes and the missteps that news Read full story ›

Source: The Drum