By Simon Mansell

There are over 300 Facebook Preferred Marketing Developers (PMDs), 12 Twitter Ad API partners, about seven or eight key Data Management Platforms (DMPs) and dozens of social data and sentiment providers. With so many options, it’s difficult to know which products are best for your business.

There are three choices: rely on their marketing material, invest the time and effort to decide for yourself or get advice from a specialist agency. Option one is a gamble, so let’s work out if two or three is the best route for your business.

Knowledge and impartiality
Many of these providers also sell services, but Read full story ›

Source: The Drum