NBA and BroadbandTV launch NBA Playmakers to encourage user-generated video creation
Long ago, the NBA decided to take a laissez-faire approach to cracking down on YouTubers’ unsanctioned use of game film. This was in direct contrast to leagues like the NFL and the MLB – but it has certainly paid off. The league has more than one billion likes globally across social platforms, and fans have had the liberty to create – and discover and engage in – well-produced mixtapes and highlight reels that have, in aggregate, been good for the NBA.
Today, the NBA takes this concept one step further with its launch of NBA Playmakers in partnership with BroadbandTV, a Read full story ›
Source: The Drum
