NBA India's Yannick Colaco: "The NBA expects its Indian social media to clock over half a billion impressions for this season"
India’s ever growing market is not only attracting tech giants but also, sporting giants. India’s sports viewership has seen a paradigm shift, as sports apart from cricket have gained a major audience. The interesting thing, which remains to be seen, is how global sports organisations are planning to market themselves in India. The Drum spoke to Yannick Colaco, managing director of NBA India about NBA’s venture into the Indian market.
Was it a strategic move by NBA to establish its presence in India?
The NBA is trying to broaden the growth of the game and our fan base on a global Read full story ›
Source: The Drum
