NBA, WeChat, Disneyland and McDonald's among most engaging brands during Chinese New Year
The NBA, WeChat, Air Jordan, Disneyland and McDonald’s were the most engaging brands over the Chinese New Year period, according to new data.
The data, collected by Amobee’s Brand Intelligence Platform, ranked brands based on the amount of user engagement with the brand’s Chinese New Year related English language content.
The NBA’s animated ad featuring Chinese-American player Jeremy Lin, along with a strategy which saw players from four NBA teams; Warriors, Rockets, Raptors and Wizards, wear Spring festival inspired uniforms, helped drive engagement with the brand’s content.
Assaf Henkin, SVP of Amobee Brand Intelligence Solutions, said the data showcased the organisations’ understanding Read full story ›
Source: The Drum
