By Minda Smiley

Beef jerky maker Jack Link’s has released a series of ads that feature Minnesota Timberwolves player Karl-Anthony Towns working out alongside the brand’s longtime Sasquatch mascot.

Created by Minneapolis-based Carmichael Lynch, the ads are an extension of Jack Link’s “Workin’ Out With Sasquatch” campaign, which the brand launched last year in an effort to position itself as the go-to protein snack for athletes. Last year’s spots featured NFL stars Odell Beckham Jr. and Clay Matthews.

The latest round of ‘80s-esque ads star Towns as he jumps over a porcupine, deadlifts a log and fights Read full story ›

Source: The Drum