By John Glenday

NBC Sports are predicting an advertising bonanza at the 2016 Olympics in Rio de Janeiro amidst expectations that sales will exceed the $1bn racked up in London.

The confident prediction was made by Seth Winter, executive vice-president of advertising for NBC Sports Group, who said: “We expect to exceed the $1 billion we generated in London. We are exceeding the pace for London now. We are on a record pace.”

This arises due to an increase in the number of live broadcasts from this year’s games owing to its similar time zone to the US, leading to projections of bumper ratings within Read full story ›

Source: The Drum