By John Glenday

Bruised and battered supermarket chain Morrisons is entering the key Christmas period in dismal form after an ongoing price war saw sales continue to slide with analysts warning the firm is entering the festive period in ‘near critical condition’.

The retailer posted a 2.6 per cent fall in like-for-like sales over the 13 weeks to 1 November, worse than analysts had feared. Despite this chief executive David Potts sought to put a positive spin on events, saying that ‘good progress’ had been made.

John Ibbotson of retail consultants Retail Vision commented: “To claim you are making good progress on the back of Read full story ›

Source: The Drum