By Minda Smiley

The Venetian, one of Las Vegas’s premier resorts, has rolled out a quirky TV spot called ‘Come As You Are’ that plays up the anticipation of travelers before they embark on a vacation.

According to The Venetian, this is the first time the hotel has aired a commercial since it was founded 17 years ago. The spot is part of a larger campaign that includes social media & print elements and aims to differentiate the hotel from other Vegas resorts by showing off the unique attributes of its guests rather than its amenities.

The campaign was created by LA-based agency Read full story ›

Source: The Drum