Nectar founder Sir Keith Mills says points-based loyalty is becoming ‘less relevant’
Since Tesco announced it was exploring options for a Dunnhunby sale in January, Sir Mills has been linked with a potential purchase of the company. He confirmed that he has been approached by several private equity firms to front an acquisition, telling Marketing Week: “If the right proposition developed I’d certainly be interested, but I haven’t reached an agreement with any firm to front an acquisition yet.”
If the right offer comes along, the Nectar card and Air Miles founder would have a lot to bring to the table for Dunnhumby, which created Tesco’s Clubcard points system after being acquired by Read full story ›
Source: Marketing Week
