By Rebecca Stewart

Morning all, here’s a glimpse at all the media and marketing news you should know today.

1. Adidas Golf has hired a new creative agency to market golf as a sport instead of a pastime, asserts AdWeek. “We are shifting to be more aligned with the Adidas brand and the idea that golf is a sport, and golfers are athletes,” said Melissa Ziegler, global brand marketing director for the brand.

2. Gawker has posted strong earnings for 2014. Business Insider notes that Gawker Media Group (the holding company which owns the US and and Hungarian subsidiaries) had $6.53m in operating income Read full story ›

Source: The Drum