Need to Know – The latest US media & marketing news: New Adblock mobile browser, Mad Men finale hits record ratings & Fox's $1bn global media review
Morning all, here’s a glimpse at all the media and marketing news you should know today.
1. Anti-ad tool Adblock Plus is to launch a mobile browser, according to Business Insider. The app will automatically block all ads, including native content, which the firm says will save over 20 per cent of a user’s smartphone battery life and data.
2. AMC’s Mad Men nabbed the highest finale ratings ever for the network, says USA Today. The final installment of Don Draper’s story drew in 3.3 million viewers and eclipsed previous season finales according to Nielsen ratings.
3. 21st Century Read full story ›
Source: The Drum




