Nescafe Dolce Gusto introduces new coffee machines in campaign that sees fans names written in #Coffeegraphy
Nescafe Dolce Gusto has launched two new coffee machines, Jovia and Oblo, in a social campaign that asked fans what machine suits them best and offered the chance to have their name written using ‘Coffeegraphy’.
With Dolce Gusto Espresso Intenso coffee doubling as ink, a weeklong Facebook campaign by Jam asked fans to choose three words that described them, for a chance to discover which coffee machine (Jovia or Oblo) suits them better.
Said Laura Muirhead, brand manager for Nescafe Dolce Gusto: “Our brief was to launch two new machines, both containing the same functionality but with very different looks. The idea Read full story ›
Source: The Drum
