By Seb Joseph

Nestle is braced for a resurgence in performance marketing as ecommerce becomes a bigger strategic focus

The proliferation of online shopping and the resulting need for marketers to optimise the shopping experience will enhance the role of performance marketing in the media mix, according to Nestle’s digital chief Peter Blackshaw.

Ecommerce, while not a major money spinner yet, is a key strategic pillar for the KitKat owner. Like its peers, Nestle’s brands are at the centre of tussle for customers between traditional sellers like WallMart and Tesco and emerging digital channels like Facebook and Google, which have recently removed many of the Read full story ›

Source: The Drum