Nestlé can no longer claim Nesquik is a ‘great start to the day’ following ASA ruling
Nestlé has been taken to task for a Nesquik ad on an Asda own brand milk bottle because it encouraged poor nutritional habits in children.
The Advertising Standards Authority (ASA) has banned an ad, following a complaint from the Children’s Food Campaign that claimed Nesquik was a ‘great start to the day’ while also promoting its nutritional values.
Within the complaint the use of the Nesquik bunny was specifically targeted because that is what ensures the product is marketed to children. In response to the ruling, Nestlé admitted the rabbit may appeal to children but that it was used to promote the Read full story ›
Source: The Drum
