By Sarah Vizard

The ad in question appeared on Asda’s own brand milk labels and showed the price of the Nesquik product at the supermarket chain as well as an image of the Nesquik bunny stirring a cup of hot chocolate.

Text included: ‘For a great start to the day!… Nutri-Start Vit D Zinc Iron complementing milk’.

Sustain, which runs the Children’s Food Campaign, challenged whether the ad, in particular the child-friendly equity brand character and the claim ‘for a great start to the day’, encourage poor nutritional habits in children.

In mitigation Nestle said the bunny was not the main focus of the ad and Read full story ›

Source: Marketing Week