Nestlé has parachuted into the startup world with a different game to play, but can its innovation platform really change the world?
Nestlé was “very late” to the startup party, its head of global innovation has admitted. But in playing catch-up, its dedicated platform – the year-old Henri@Nestlé – now carries a mammoth weight on its shoulders, with a remit to improve the health and wellbeing of global consumers across the world.
“Henri is definitely not an accelerator programme,” Gerardo Mazzeo, Nestlé’s global innovation director, asserted when asked to characterise his piloting platform. It’s also “definitely not an idea suggestion box”, which, he believes, is what many of the big corporates actually boast of when they speak about innovation.
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Source: The Drum
