Nestlé looks to 5% growth in 2015 after upping marketing spend
In its latest financial results for 2014, the company announced its organic growth rose by 4.5% in its full financial year, though this dropped to 1.9% in Europe, citing Great Britain as one of its challenges.
In terms of marketing, it added that total expenses rose as it increased its consumer facing marketing support for its brands by 5.8%, currency fluctuations aside.
The move was part of an effort to see long term sales success, with plans for the company to increase its revenue in 2015.
Nestlé CEO Paul Bulcke said: “While delivering in the short term, we remain focused on our business Read full story ›
Source: Marketing Week
