Nestlé quietly hires former Amazon exec to make 'ecommerce everywhere' in its marketing
Nestlé has hired Amazon’s director of consumables at Amazon Sebastien Szczepaniak to head up its ecommerce as it looks to create more effective call to action ecommerce messaging.
Szczepaniak joined in May as global head of ecommerce to help Nestlé “bring discipline” to how it is driving action through various channels of communication and marketing, the company’s global head of digital and social media Pete Blackshaw told The Drum.
“We are putting a lot of emphasis on call to actions and [understand] how we make sure that all our touch points have some type of actions whether its discover, share or even Read full story ›
Source: The Drum
