Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Nestlé vows to put sales slump behind it with rosier 2015 forecast

on Feb 19, 2015 | 0 comments

By John Glenday

Nestle, the world’s largest producer of packaged foods, is hoping to put a rocky 2014 behind it with an expected 5 per cent rise in sales this year.

Famed for brands such as Nestle, Rowntree’s Fruit Pastilles and Kitkat the business was buffeted by headwinds in both Europe and Asia where it has been hit by both slowing demand and inflation which brought down its reported sales by 0.6 per cent to $97.37bn.

Nevertheless the firm still managed to increase its net profit by 4.4bn francs to 14.5bn francs last year, aided by a cost cutting drive, price rises and the sale Read full story ›

Source: The Drum