Net-A-Porter and Mr Porter join forces for first Christmas TV ad
The ad ‘All For You’ sets out to highlight the brands’ customer service and launches today (3 November). It will be shown on Instagram, YouTube, premium websites like Apple, select cinemas and Sky TV and will run through to Christmas Eve.
The luxury online retailer decided to promote its ad on TV for the first time as it hopes to gain new custom, said Net-A-Porter’s VP of global marketing Heather Kaminetsky.
“It’s our biggest Christmas activity to date and it’s the first time we’re going to be on TV and in cinemas. We’re really trying to expand our base to attract new Read full story ›
Source: Marketing Week
