Net-a-Porter Group turns to TV following Yoox deal and teams with Mr Porter for first time
Net-a-Porter and Mr Porter have teamed together to create the group’s first ever TV Christmas advert, which looks to focus on the ecommerce brands’ customer service.
The advert, which launched today (3 November) marks the first work to emerge since online retailer Yoox acquired Net-a-Porter Group last month. Titled ‘All For You’ the film will run across Sky TV, Instagram, YouTube and Apple aims to build on existing brand awareness but also highlight a different side to both Net-a-Porter and Mr Porter, according to Heather Kaminetsky, vice president of global marketing at Net-a-Porter.
“We want to show both our existing Read full story ›
Source: The Drum
