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Netflix and Amazon in the lead in OTT Advertising as March begins

on Apr 5, 2017 | 0 comments

By Natan Edelsburg

Ott

Found Remote is continuing our partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts.

For the beginning of March, Netflix took the lead. Here are the full insights.

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KEY FINDINGS:

  • Amazon and Netflix had the strongest digital presence over the past two weeks, running on 72 and 56 sites respectively. Amazon’s most advertised show was Bosch while Netflix pushed Stranger Things the hardest.
  • Hulu and Amazon’s advertising dropped off considerably in terms of TV, dropping from 24 networks to just one, Read full story ›

    Source: The Drum