Netflix and Amazon leading OTT Advertising at the beginning of February

By Natan Edelsburg

Found Remote is continuing our partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts.

For the beginning of February, Netflix took the lead.

KEY FINDINGS:

• Hulu’s most widespread advertising was focused on The Path, which ran on 21 networks and 30 websites. Amazon, on the other hand, concentrated their efforts on The Grand Tour, which ran on 13 networks and 21 websites.
• Two OTT providers took the plunge, and spent big money on the big game. Hulu and Netflix Read full story ›

  Source: The Drum