Netflix continued to lead in OTT marketing as the summer wrapped up

By Natan Edelsburg

Found Remote recently launched a new partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts.

For the end of August, Netflix continue to be the number one marketer, with their new show, The Get Down (starring Shameik Moore, Shyrley Rodriguez) receiving the most attention. Here’s the chart and insights.

Insights:

• Netflix marketed 21 programs the week of Aug 21. This was more than anyone else, and on more websites and networks. What’s interesting however is that Read full story ›

  Source: The Drum